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tv, video and outdoors

we are proud to showcase some of the television ads and short films Choose Cruelty Free has been involved with both directly and indirectly, bringing attention to the plight of our animal friends

billboard banned : “this won’t hurt a bit”

How Would You Feel?
the poster that inspired the billboard

In November 2010, Animals Tasmania (formerly known as Against Animal Cruelty Tasmania (AACT)) approached Choose Cruelty Free about using our “This won’t hurt a bit” image, designed by June Ball, on a billboard to raise public awareness of animal testing in the cosmetics industry. We were delighted to be able to help, and proud to place our logo, alongside AACT’s, on the billboard.

The billboard was on display, in a number of sites, from February 2011 until February of 2012, and attracted a great deal of interest. Unfortunately, AACT received notification from the Advertising Standards Bureau that a complaint had been received from a single member of the public about violence depicted in the image.

Unbelievably, the Advertising Standards Bureau, an industry-run body, ruled in favour of the complainant, and the billboard was banned in Australia.

Head on over to our merchandise page to purchase your A2 poster sized copy of “This won’t hurt a bit”.

tv and short film

Read about the origins and making of the “Bright Eyes” Warren TV Ad here.

**Viewer discretion is advised due to the graphic nature of some images**


Hold your mouse over the videos below and click the arrow at the sides for the next video or click the YouTube icon to go straight to our channel.

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